I believe that technology and marketing should be used to benefit people’s lives by enabling them to more fully grasp information in order to interact with friends and family on a deeper and more engaging level.
Creator of User-Generated Picture Commerce (Shopping from Instagram, Pinterest, etc.). By using a pull, instead of a push marketing mechanism, User-Generated Picture Commerce creates a win-win environment for both companies and users by enabling prosumers to shop from the endless supply of content coming from the participating community. This means that distracting display ads need not be sold back to us based on our own participation and preferences, and therefore shifting the mentality of monetization towards a more rewarding user experience. My work originates from the notion that prosumers want to buy an emotion, and that images are the basis for any emotion. The front-page of a magazine, a billboard, or the image in your own head of who you want to be – each of these is the foundation for new forms of interaction. I believe that everyone who creates content should be able to earn money from it.